Grow brands, have fun.
We are an independent boutique agency, specialists in growing brands across Latin America.
As diverse as the region itself, our team combines "old continent" experience with native Latin American creativity and dynamism.
Hilary is our native English team member. She was born and raised in London before spending various years working and travelling the four corners of the world. She arrived in Buenos Aires in 2008 and fell in love with the people and every aspect of Latin American culture.
Hilary is an expert in innovation, brand creation and development, and is passionate about consumer insight and trends.
She spent more than 12 years working in marketing at Unilever, most latterly as Global Brand Director Knorr. Hilary's consultancy experience includes major brands such as Isenbeck, Coca-Cola, Mars and Nestle. She founded the brandbean in 2008.
Born in Argentina's Patagonia, our Creative Director Santiago has a long history of illustration, graphic design and urban interventions, teaching and designing brands with the same passion and originality that he brings to his own artistic work.
Santi graduated in Graphic Design from the University of Buenos Aires, and over ten years later he continues to teach in the same faculty and to develop young creative talent. He is a regular participant in a number of exhibitions, design workshops and talks.
A Psychology graduate from the University of Buenos Aires, Lilian has spent the last 30 years exploring the world of Latin American cultures, consumers and brands.
She has conducted qualititative research in almost every category and country, drawing on a range of different techniques.
Lilian brings a wealth of experience, insight and social context to all of our projects and is an invaluable member of the team.
Graphic Designer and holistic techno-geek fanatic, Fran is our go-to man for all things related to audiovisual, programming and digital design.
Another graduate of the University of Buenos Aires, he specialises in Graphic Technology. An avid sports fan, Fran was a key member of our team on the ESPN identity project.
Dani studied Graphic Design in the University of Buenos Aires and has been designing for a number of years.
From a young age she has been particularly fascinated by letters, and as a result has specialised in the design of books and typography.
She is an amazing illustrator and gives classes at the University. Dani is our resident music fanatic and is responsible for ensuring that our day is accompanied by a good tune.
Jose is the day-to-day backbone of the agency. She studied marketing and administration and stands out for her permanent smile!
She looks after clients, our design partners, consumers, the office, all of us and when there is a little spare time left, she takes care of the rest of the world :)
With thanks and photography credits to:
Horacio A. Agulla.